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Free article: Improving teacher recruitment and retention: part 1 Free article: Get ready to win strategic school improvement funding Reputation management for schools Experience shared: Effective mentoring Tackling bullying in schools - part one Aggression at work: Managing yourself and others Managing difficult conversations The art of influence: Creating the best outcome Change management and conflict Managing anxiety at work Interpreting data for 2017 performance Free article: Know your strengths Free article: Developing an ethos of high expectation Achieving an ‘Outstanding’ Grade: Focused on Excellence Free article: Governors: The competency framework Free article: HR and the successful school: A case study Free article: Leading the way to outstanding learner progress Free article: Attainment and progress: The Rochford Review Free article: How to create a leadership team that drives school improvement Free article: Prioritising the budget for school improvement Free article: Transforming a failing school Free article: Evaluating alternative and specially resourced provision Free article: Taking a school-wide approach to mental health and wellbeing Free article: The latest developments in education - January 2016 Free article: Managing uncertainty Free article: Pupil voice as an evaluation technique Free article: The latest developments in education - September 2016 Free article: Deconstructing Ofsted: Reflection after inspection Free article: MAT expansion: Don’t let school improvement become a casualty Free article: Ten rules for outstanding leaders Free article: The governing body as a critical friend Free article: Developing an ethos of high expectations Free article: The exam post-mortem Free article: Safeguarding: Everyone’s responsibility Free article: How do inspectors make the judgement about overall effectiveness? The Ofsted model Free article: Effective leadership builds effective teams Free article: Baseline assessment and SEND Free article: Deconstructing the link between SEND and poverty Free article: Making performance management count in school improvement Free article: Joining or setting up a multi-academy trust Free article: Case study from Carlton Bolling College: Ensuring high-quality governance Free article: Using pupil voice to support school evaluation Free article: What are the signs of a good school improvement service adviser? Free article: Headteachers’ appraisal Free article: Making CPD work harder Free article: Using the Framework for governance Free article: Interpreting the inspection dashboard Free article: The government's Prevent guidance Free article: Improving provision for the most able Free article: Personal development, behaviour and welfare Free article: Is there a mental health crisis in our schools? Free article: Evaluating the effectiveness of assessment Free article: Actively promoting fundamental British values Free article: Raising boys’ achievement Free article: National standards of excellence for headteachers Free article: Governors and the inspection interview Free article: Monitoring and coaching through lesson observation Free article: CPD: Less measurement and more development Free article: Challenging 
the most able Free article: Using the teachers’ standards as a framework for CPD and accountability Free article: Managing behaviour outside the classroom Free article: Managing pupils’ behaviour in lessons Free article: Keeping Children Safe Statutory Guidance Free article: Four steps to school improvement Free article: Finding a way through the jungle: The essence of leadership Free article: How to audit your whole-school literacy provision Free article: Professional development: the growing case for evidence Free article: Getting personal  with CPD Free article: Making performance appraisal an objective and helpful process Free article: Parent View — an update Free article: Raising pupil achievement through parental engagement: a practical approach Free article: Effective parental engagement

Free article: Improving teacher recruitment and retention: part 1

In the first part of a two-part article, Matt Bromley looks at ways to improve teacher recruitment and retention.

Free article: Get ready to win strategic school improvement funding

How do you make a successful bid for a slice of the government’s Strategic School Improvement Fund? Best Practice Network’s Liam Donnison asks two school leaders who have done so…

Reputation management for schools

PLMR’s Sam Dalton talks about how schools can manage reputational impact when a crisis hits.

Experience shared: Effective mentoring

Steve Burnage explores the professional development potential of a productive and focused mentoring relationship from the perspective of the mentor.

Tackling bullying in schools - part one

Bullying is defined as: ‘Behaviour by an individual or group, usually repeated over time, that intentionally hurts another individual or group either physically or emotionally’. This article looks at the…

Aggression at work: Managing yourself and others

Conflict management is a vital skill for managers. Schools have clear policies on managing aggression in the classroom and playground. In this article Louise Wingrove looks at dealing with it…

Managing difficult conversations

Some conversations are always going to be uncomfortable. In this article, Louise Wingrove looks at managing difficult subjects with care and confidence.

The art of influence: Creating the best outcome

Louise Wingrove looks at how being aware of your impact on others can help everybody get what they need.

Change management and conflict

Nazli Hussein looks at the causes of conflict and the best ways to deal with it, with the best outcomes for those involved.

Managing anxiety at work

With growing awareness about anxiety and the impact it can have on both pupils and members of staff, Louis Wingrove looks at some ways to tackle the problem in the…

Interpreting data for 2017 performance

Tony Powell looks at the three different ways that a school’s academic performance is evaluated.

Free article: Know your strengths

Can you make inspection an enriching learning process that is actually good for your school? Heather Clements of Best Practice Network offers some advice. 

Free article: Developing an ethos of high expectation

In this article, Steve Burnage shares some practical strategies to enable school leaders to develop an ethos of high expectation in their schools. 

Achieving an ‘Outstanding’ Grade: Focused on Excellence

Tony Powell outlines a step-by-step approach to support schools in achieving the accolade of ‘outstanding’ as defined by Ofsted.

Free article: Governors: The competency framework

Tony Powell looks at the changes to governance in the DfE publication A competency framework for governance.

Free article: HR and the successful school: A case study

Adrian Kneeshaw, Headteacher of Carlton Bolling College, gives a personal viewpoint of the benefits of bringing in the experts.

Free article: Leading the way to outstanding learner progress

Steve Burnage discusses engaging with good practice in the leadership of teaching and learning.

Free article: Attainment and progress: The Rochford Review

Tony Powell reports on the findings of the final Rochford Review.

Free article: How to create a leadership team that drives school improvement

A high-performing leadership team is at the centre of any school improvement mission. But how do you go about creating an excellent SLT? Colin McLean of Best Practice Network asks…

Free article: Prioritising the budget for school improvement

Adrian Kneeshaw of Carlton Bolling school gives advice on how to focus school spending on improvement planning.

Free article: Transforming a failing school

Matt Bromley offers some advice on turning around an underperforming school in a short space of time while laying down the foundations for sustainable improvement.

Free article: Evaluating alternative and specially resourced provision

Tony Powell explains how inspectors gather evidence and make judgements on the quality of alternative and specially resourced provision.

Free article: Taking a school-wide approach to mental health and wellbeing

With concerns about mental health rising, what can schools do to help their pupils? Suzanne O’Connell outlines the advice available from the National Children’s Bureau and how it might be…

Free article: The latest developments in education - January 2016

Suzanne O’Connell provides a look at what’s currently being discussed, debated and determined in the world of education.

Free article: Managing uncertainty

If you are struggling with a sense of uncertainty, be reassured: you are not alone. 2016 has been a year of upheaval, with the promise of big changes on the…

Free article: Pupil voice as an evaluation technique

Tony Powell provides guidance on how to use discussion with pupils as a tool for self-evaluation.

Free article: The latest developments in education - September 2016

Suzanne O’Connell provides a look at what’s currently being discussed, debated and determined in the world of education.

Free article: Deconstructing Ofsted: Reflection after inspection

Tony Powell looks at how to use the feedback from your inspection in school improvement planning.

Free article: MAT expansion: Don’t let school improvement become a casualty

How can an expanding multi-academy trust ensure that school improvement doesn’t become a casualty of change? Colin McLean of Best Practice Network looks at the issue and offers some guidance.

Free article: Ten rules for outstanding leaders

Adrian Kneeshaw looks at how leadership is important to the success of the school, and how to lead effectively.

Free article: The governing body as a critical friend

In his second article on the headteacher and governor relationship, Tony Powell defines what is meant by a ‘critical friend’.

Free article: Developing an ethos of high expectations

Steve Burnage shares some practical strategies to enable school leaders to develop an ethos of high expectations in their schools.

Free article: The exam post-mortem

Matt Bromley considers how schools can learn from exam performance data and build this into school improvement.

Free article: Safeguarding: Everyone’s responsibility

With new safeguarding guidance released, it’s time to check your arrangements and update your staff.

Free article: How do inspectors make the judgement about overall effectiveness? The Ofsted model

This article outlines the Ofsted methodology for determining whether a school is ‘outstanding’, ‘good’, ‘requires improvement’ or ‘inadequate’.

Free article: Effective leadership builds effective teams

Steve Burnage offers advice on motivating staff, getting the best from them and building effective teams.

Free article: Baseline assessment and SEND

Suzanne O’Connell looks at a report on baseline assessment in primary schools and it’s affect on identifying children with SEND.

Free article: Deconstructing the link between SEND and poverty

DfE statistics show a clear link between SEND and children living in poverty. Suzanne O’Connell outlines some of the reasons for this, and recommendations for action, in a Joseph Rowntree…

Free article: Making performance management count in school improvement

What do you need to do to make performance management a watertight process that makes a real contribution to school improvement? Keith Wright has some suggestions.

Free article: Joining or setting up a multi-academy trust

Tony Stephens, of the Co-operative Academies Trust, looks at what is the best type of multi-academy trust for a school to join or establish.

Free article: Case study from Carlton Bolling College: Ensuring high-quality governance

Adrian Kneeshaw, Headteacher of Carlton Bolling, gives a personal take on renewing a failing governing body having designed and built one from scratch.

Free article: Using pupil voice to support school evaluation

David Birch explains how capturing the views of students can sharpen school self-evaluation and have a positive impact on your school improvement strategies.

Free article: What are the signs of a good school improvement service adviser?

Frank Norris offers advice on how to choose the most appropriate school improvement partner to work with your school.

Free article: Headteachers’ appraisal

David Birch outlines best practice in the management of the headteacher appraisal process and offers advice for headteachers on how to make the most of appraisal in their own professional development.

Free article: Making CPD work harder

Professional development is a crucial factor in school improvement and improving pupil outcomes, but it could work harder, says Keith Wright.

Free article: Using the Framework for governance

Tony Powell looks at how the Framework for governance can be used to clarify the strategic direction of your school.

Free article: Interpreting the inspection dashboard

There is a new inspection dashboard to go with Ofsted's new Common inspection framework. Tony Powell explains how it can be used.

Free article: The government's Prevent guidance

Suzanne O'Connell considers the guidance available regarding Prevent and school leaders' responsibilities.

Free article: Improving provision for the most able

Ofsted reports are making it clear. The DfE wants to see secondary schools challenging their most able students. In this article, Suzanne O’Connell summarises the criticisms and recommendations from ‘The…

Free article: Personal development, behaviour and welfare

Tony Powell looks at the new key area ‘personal development, behaviour and welfare’ under the new Ofsted inspection framework.

Free article: Is there a mental health crisis in our schools?

The mental health of children and young people is at the top of the agenda at the moment. Increased anxiety, self-harm and eating disorders are bringing some schools to crisis…

Free article: Evaluating the effectiveness of assessment

Tony Powell interprets government guidance on assessment to help schools support self-evaluation.

Free article: Actively promoting fundamental British values

Tony Powell advises on how schools can demonstrate that they are actively promoting fundamental British values.

Free article: Raising boys’ achievement

John Viner looks at research into boys’ underachievement and reviews some successful strategies.

Free article: National standards of excellence for headteachers

Tony Powell looks at the revised national standards for headteachers and how they should be used by schools.

Free article: Governors and the inspection interview

Tony Powell discusses how to prepare governors in advance for an inspection interview.

Free article: Monitoring and coaching through lesson observation

John Viner explores ways to develop a culture of continual improvement in teaching through lesson observation.

Free article: CPD: Less measurement and more development

How can schools translate CPD into genuine improvement for staff? Keith Wright asked leaders to share their views, and discovered an emerging consensus about which approaches work best.

Free article: Challenging 
the most able

Tony Powell looks at how to identify the most able pupils, and the key factors that enable the brightest pupils to achieve.

Free article: Using the teachers’ standards as a framework for CPD and accountability

Tony Powell looks at how the teachers’ standards can be used to evaluate performance and support improvement.

Free article: Managing behaviour outside the classroom

Since January 2014 there has been increased emphasis on the behaviour of pupils. In this article, Jim Donnelly offers advice on managing behaviour around the school.

Free article: Managing pupils’ behaviour in lessons

David Birch offers advice on effective classroom management and argues that effective practice relies on a combination of the consistent application of agreed policy and the development of awareness and…

Free article: Keeping Children Safe Statutory Guidance

This is statutory guidance, which means that schools and colleges (including academies and free schools) must have regard to it. It contains what schools should do and what they must…

Free article: Four steps to school improvement

School improvement is a complex recipe that takes time to perfect. Keith Wright looks at some of the key barriers to school improvement and suggests strategies and systems to overcome…

Free article: Finding a way through the jungle: The essence of leadership

Louise Wingrove gives practical advice on how to become a leader your team will want to follow.

Free article: How to audit your whole-school literacy provision

Given that whole-school literacy is central to raising standards of achievement in schools and that it is a key focus for Ofsted, David Birch outlines some of the actions schools…

Free article: Professional development: the growing case for evidence

Teachers are good at gathering evidence of pupil progress, but many find it difficult to do the same with regard to their own professional development.  Keith Wright looks at the…

Free article: Getting personal with CPD

Less than a fifth of teachers in England’s schools think their continuing profession development (CPD) is any good, according to a recent survey. One of the keys to unlocking the…

Free article: Making performance appraisal an objective and helpful process

Performance appraisal is crucial to school improvement, but many schools are still without a rigorous and transparent way of carrying it out, says Keith Wright. Here, he analyses the challenges…

Free article: Parent View — an update

Jenny Townsend looks at the importance of Parent View in achieving an outstanding rating in inspection, and how comments from parents are used by Ofsted.

Free article: Raising pupil achievement through parental engagement: a practical approach

Jenny Townsend explores how parental engagement can contribute to school improvement and in particular the role this can play in raising pupil achievement levels.

Free article: Effective parental engagement

Ofsted’s Parent View means that parents have a direct influence on the decision to inspect. Jenny Townsend examines why this matters to schools.

The art of influence: Creating the best outcome

Louise Wingrove looks at how being aware of your impact on others can help everybody get what they need.

First impressions

Every time we meet and interact with someone we have the opportunity to influence and impress. Being able to influence others is not about power or manipulation, but about presenting yourself in the best possible light to be able to reach a positive outcome.

Unfortunately, most of us do not consider how we come across or how we impact on others. Here are a few hints and tips on how to influence.

Making it count

We make decisions about a person within the first 30 seconds of meeting: background; class; educational attainment; sexual orientation; even down to the type of car she might drive or what newspaper he might read.

We need to think about how we ‘present’ ourselves first, then work out how to adapt our message to build rapport and influence others.

Start with body language

What are you actually saying?

Research by Dr Albert Mehrabian showed that 55% of our communication comes from our body language, followed by our tone of voice at 38% and words at just 7%.

That does not mean that what we say is unimportant, but that our tone, body language and words all need to be congruent. Otherwise our message is likely to be confused at best and disbelieved at worst.

Greetings

When we meet people we can begin to influence them immediately through our handshake. A good handshake is not too firm or soft but meets the ‘grip level’ of the other person. So, if their handshake is firmer than yours, increase your grip; if it’s softer, loosen your grip. A poor handshake – a limp fish or a knuckle grinder – shouts a very clear message and can reduce your likelihood of influencing that person. We should also have good eye contact and a smile (if appropriate to the situation).

In a meeting

When standing or sitting it is best not to be directly opposite the other person, which could be perceived as aggressive. Stand or sit at a 45-degree angle to one another.

It is difficult to influence if you are reclining back in your chair or sitting so far forward that you look anxious. Sit with your bottom to the back of the chair, your back relaxed rather than staunchly upright (which looks aggressive or anxious), your head at right angles to your body and your arms relaxed on the arms of the chair, or on the edge of the table. If you are sitting comfortably and looking confident you are more likely to feel confident, and so speak with gravitas. The other person will also feel more relaxed in your company and so you are more likely to influence them.

Influencing in a meeting is also about where you sit. If you are sitting at a rectangular table with the decision maker at the head of the table, the best place to sit is the second or third seat to their right-hand side (or left-hand side if they are left handed). In this way you are in their line of sight and near enough to catch their eye when you want to speak.

Nodding has also been shown to help to influence. When someone is talking, nod at appropriate intervals to show agreement; three nods in quick succession has been shown to be most effective!

Know yourself and others

Even if we are only selling an idea or building a different approach to a situation, we ‘buy’ from others who we think are like us. (This is why we often recruit people who are similar to us.)

Who are you talking to?

So, once positive body language has been established it is worth thinking about how the message itself will be conveyed. It is useful to have an understanding of your own personality and the personality of the person you are hoping to influence. There are several psychometric tools that may be useful in helping to understand yourself and others.

Myers Briggs is one of the most widely used of the personality indicators. It will tell you whether you are introverted or extroverted, prefer to look at the big picture or the detail, make decisions based on your values or objective criteria and whether you like to do things last minute or prefer to plan. By understanding your own and others' preferences you can adapt your style and message to meet their needs. By presenting information in a way that meets their preferences you are more likely to influence them.

For example, if you need to present a proposal, consider whether the person you want to influence is a ‘big picture’ person or prefers detailed information up front. For a ‘detail’ person you will present the detail first and then move onto what it means for the bigger picture, presenting your idea according to their preference. You will still cover all the information; it’s just that your starting point will be different.

Another way to analyse people is to think of each person in terms of one of four different personality types. Psychologists Robert and Dorothy Bolton argue that people can be:

  1. analyticals
  2. amiables
  3. expressives
  4. drivers.

Analyticals will be precise and systematic and prefer having data and details presented to them. Amiables will be supportive and easy going and will want to know how decisions affect people. Expressives will be enthusiastic and imaginative and want to be engaged with energy and passion. Drivers are determined, single minded and objective and want briefer meetings with objectives clearly identified, top line information and decisions made quickly. If you have a mix of people with different styles in a meeting you will need to adapt to meet the needs of each person.

Don’t change

Adapting your style doesn’t mean that you are denying who you are. It just means that you are being flexible enough to communicate with people in a way that is right for them.

If you can do that you are more likely to get your message across in a way that will be received well and influence effectively. Given that life is a continual pitch, it is in everyone’s best interest to present ourselves well and communicate in a way that gets the best out of every interaction.

As Dana May Casperson, author of Power etiquette: What you don’t know can kill your career says, ‘It takes only three to five seconds to make a first impression, but it can take a whole career to undo it.’

About the author

Louise Wingrove has been a trainer and coach for 21 years and has led training teams in companies in both the public and private sectors. She is director of training consultancy Funky Learning (This email address is being protected from spambots. You need JavaScript enabled to view it.).

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